Brand Design Package

You’ve read through the inclusions… but what do they actually mean? Let’s go through.

Firstly…

BRAND STRATEGY

It’s the ‘behind the scenes’ of your business.

  • The Why / How / What

  • Target Audience

  • Vibe + Values

  • Brand Personality

  • Brand Experience

  • Brand Persona

BRAND IDENTITY

It’s the fun & visual of your business.

  • The Moodboard

  • Colour Palette

  • Typography

  • Logo Suite

  • Correct usage

  • Collateral

Strategy

Brand Discovery Meeting

This is the first step of our project. We’ll mostly go through your strategy, and you’ll link me up with the moodboard for your identity.

Brand Strategy

This is a document which covers what we chatted about during the meeting. Not only is this a great vision for your business planning, it provides little elements to be incorporated into the identity.

Identity

FIRST CONCEPTS

Now to the exciting stuff! I’ll curate your new moodboard and colours and present you the very first look at your new logos. There may be one, two, or three variations - depending how the ideation process goes!

From here - you will have the chance to refine whatever you’d like, all to get to a brand you are proud of.

FINAL FILES

Once we have got to a place you’re happy with - it’s final files time!

That’s your logo suite saved in CMYK and RGB colour spaces in .png, .jpg and .eps formats, Social Tiles, Brand Fonts, Brand Bible and all the other bits and pieces for your brand to function.

BRAND BIBLE

This is the document of your new *brand baby. It’s a combination of the strategy and identity, explaining all the bits and pieces which make your brand sing.

It’s important to share this with external businesses you may work with (sign-writers, printing companies etc) to ensure your brand stays solid.

One last thing…

NOTION PORTAL

You will also have access to your very own Notion page. It’s my project management platform and is the best way to keep on track and know what’s next.

I’ll do a walkthrough with you as we start, but it’s super easy to lear.

A special offer.

If you’re only after the brand identity side of things (logos/colours/fonts etc), we can work through a special brand package at a discounted rate of $1,000AUD.

Please contact me if you’d like to utilise this offer.